Marketing your business can be one of the most daunting tasks of a startup founder or a small business owner. You’re focused on enabling customer success, leading your team, managing stakeholders and keeping your company on the right growth track–all with a limited budget that doesn’t allow for the five-person marketing team you need to scale.
A fractional marketer is a part-time marketing strategist who works with you and your team to develop and implement marketing strategies designed to grow your business.
Why should you consider hiring a fractional marketer?
1. You’re ready to start marketing, but aren’t sure where to begin
A fractional marketer will work with you to learn your business, understand your customers and your goals. From there, they will develop and set up an actionable marketing plan that will help you achieve your goals.
2. You need someone to help you implement your marketing plan fast
As a startup, you need need to be able to move as fast as possible. Because a fractional marketer is embedded into your team, they can work directly with your team and partners to get a marketing campaign up quickly and efficiently so you can start testing what’s working and optimize for success.
3. You’re working with an agency and aren’t sure how to get the most out of the relationship
Often times, startups need to bring in larger marketing partners to develop brands, websites or larger marketing campaigns; but if you don’t have a marketing background, it can be hard to know if you’re working together as efficiently as possible.
A fractional marketing strategist can be the bridge between you and the agency to help manage the relationship, make sure you’re asking the right questions and giving the agency what they need to be as successful as possible.
At KS Marketing Group, we are experienced fractional marketing strategists who have worked with everyone from small businesses and startups as well as larger corporate clients. Interested in learning how we can help you? Email us at firstname.lastname@example.org.