startup marketing Archives - KS Marketing Group

Marketing your business can be one of the most daunting tasks of a startup founder or a small business owner. You’re focused on enabling customer success, leading your team, managing stakeholders and keeping your company on the right growth track–all with a limited budget that doesn’t allow for the five-person marketing team you need to scale.

A fractional marketer is a part-time marketing strategist who works with you and your team to develop and implement marketing strategies designed to grow your business.

Why should you consider hiring a fractional marketer?

1. You’re ready to start marketing, but aren’t sure where to begin

A fractional marketer will work with you to learn your business, understand your customers and your goals. From there, they will develop and set up an actionable marketing plan that will help you achieve your goals.

2. You need someone to help you implement your marketing plan fast

As a startup, you need need to be able to move as fast as possible. Because a fractional marketer is embedded into your team, they can work directly with your team and partners to get a marketing campaign up quickly and efficiently so you can start testing what’s working and optimize for success.

3. You’re working with an agency and aren’t sure how to get the most out of the relationship

Often times, startups need to bring in larger marketing partners to develop brands, websites or larger marketing campaigns; but if you don’t have a marketing background, it can be hard to know if you’re working together as efficiently as possible.

A fractional marketing strategist can be the bridge between you and the agency to help manage the relationship, make sure you’re asking the right questions and giving the agency what they need to be as successful as possible.

At KS Marketing Group, we are experienced fractional marketing strategists who have worked with everyone from small businesses and startups as well as larger corporate clients. Interested in learning how we can help you? Email us at info@ksmarketing.co.

A fractional marketer is a marketing strategist who works with you and your team to develop and execute marketing strategies designed to grow your business. Think of them as strategic, part-time hires, which is how the “fractional” part fits in. Often companies will hire fractional CMOs to help set up their marketing teams, but you don’t always have to look for an executive level marketer to get your marketing on the right track.

What should you look for in a fractional marketer?

Someone who can be both a marketing strategist and executer

Sounds a little specific, right? Well, it is a speciality. A good fractional marketer should have the right blend of strategy and execution.

You need someone who can help you set up your marketing team and develop the right strategy to achieve your business goals, but who can also help you execute those plans or find someone who can.

Someone who is a curious and detail-oriented

Your fractional marketer will be balancing finding the the best marketing opportunities for your company while also getting marketing campaigns up and running. They should love to ask questions while also recommending the best ways to stay focused and keeping you on track and on budget.

Someone you want to work with and be around

If you’re ready to invest some of your budget into hiring this person, you should plan to spend a good amount of time with them getting them up to speed on your business, customers and goals. You’ll want to do this with someone you like spending time with! Even if they have all the right credentials, if you don’t get along with them, odds are you won’t get the most out the relationship.

How is a fractional marketer different from a general freelancer or an agency?

The goal of a fractional marketer is to help you achieve your business goals through marketing strategy and execution. That’s not to say agencies or freelancers don’t help you do that (they absolutely do!), but the fractional marketer works differently.

They are embedded into your team and act as strategist, project manager and sometimes, executor. They help you identify the areas where you can be more efficient and help point out where you should should be spending your marketing time and budget. They also can act as a the go-between with consultants and agencies. You often hire them to help define what you need from a freelancer or agency and they can help you get the most of the relationship.